The Art of New Media Marketing

“In the U.K., Domino’s Pizza slashed a penny off the price of its featured flavor each time someone tweeted with the hashtag #letsdolunch within a specified time frame. The campaign generated 85,000 tweets and a host of happy diners who were able to enjoy the pizza at a huge discount. Radio Shack asked people to tweet #kindofabigdeal and earned more than 80,000 mentions.”